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Advance Pools, Inc. was founded in 1994 by Richard Prince with a desire to focus on a unique portion of the pool market. As a boutique-style company, large numbers of projects are not our emphases. Our desire to create an innovative experience for our clients encompasses a total concept for our customers. The collaboration of design-sensitive pools, landscape, fencing, gazebo and barbecue structures, and special features including water and fire elements, custom tiling, and other extraordinary installations are all part of the Advance Pools, Inc. experience.


With over 40 years of experience and multiple Regional and National Awards, Richard Prince was proud to introduce his son, Brian Prince, to the company in 2003. Brian's degree in Business Administration has been a wonderful asset to the company. Today, Brian leads the company as C.E.O. and his father is proud to support his every move as a father and son team, which will endure for the next generation.


The vision of Advance Pools, Inc. is to allow the customer to have a pleasant journey as the project is constructed. In a market today where our consumers are extremely busy, our approach to the backyard experience is all-inclusive. If our client wishes to have our company manage every facet of the backyard development, we are ready. If our patrons wish to participate in the experience, then we will accommodate their needs. Communication is our greatest desire and as a smaller company, we are available to interact.


By looking through our portfolio, the range of our experience and capabilities speaks for itself. When we are consulting our clients, we are ready to help define concepts for the backyard with creative, innovative, and site-sensitive designs.

over 20 years experiencE

a message from Our featured partner:

Cross Creek Landscape & Irrigation

Cross Creek Landscape has been remodeling and constructing new residential landscapes in the DFW metroplex since 1983. Over the years, we have been recommended by our customers to their friends and relatives due to the quality of our work, communication, and the plant material used in our landscapes which is hand-picked by our owner to ensure the best quality. These individual referrals have helped us acquire the reputation of landscaping each home like it was ours and by paying attention to the smallest of details. We have grown our business by broadening our landscape scope to include drainage, irrigation, fencing, and more recently steel and iron work. We are proud to work with Advance Pools to ensure that our landscape designs perfectly compliment their pools and outdoor living areas.

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